Over the course of three months of collaboration, we achieved excellent results in promoting The End of The Sun. Our efforts focused on SEO, communication, and broad content distribution, which delivered measurable outcomes and significantly increased the game’s visibility, wishlist growth, and interest from gaming media.

Key actions and results:

1. Steam visibility optimization

15 Steam posts: We created content-rich updates using both long-tail and short-tail keywords, carefully tailored to the game's theme. This contributed to improved search positioning for The End of The Sun on the Steam platform.

Steam post #1
Steam post #1
Steam post #2
Steam post #2

Tag analysis and optimization: We reviewed and fine-tuned existing tags to better reflect the unique character of the game and improve discoverability in search results.

2. Crafting a unique communication style

We developed a dedicated tone of communication for the game, centered around:

  • Emphasizing the project's independence and the fact that it is being created by a two-person team.
  • A personal, authentic approach to player communication, which fostered trust and deeper community engagement.

3. PR activities and media relations

Media coverage
Media coverage

4. Increased visibility and engagement

Steam visibility growth over 3 months:

  • Game page impressions increased from 665,059 to 729,020 (+9.6%).
  • Page views increased from 27,903 to 47,345 (+69.7%).
Visibility metrics
Visibility metrics

Wishlist growth:

  • 1,227 new wishlists in the 3 months before the collaboration.
  • 3,894 new wishlists in the 3 months after the collaboration (+217%).

Featured on Steam’s Popular Upcoming list.

Popular Upcoming
Popular Upcoming

5. Influencer relations

We compiled a targeted list of influencers aligned with the game’s theme, securing coverage and mentions for the project.

Key takeaways

  • Integrated marketing efforts deliver tangible results. Combining Steam SEO, authentic communication, and wide-reaching content distribution significantly boosted the game’s visibility and community interest.
  • The collaboration between The End of The Sun and WhitePress maximized the potential of SEO, media outreach, and digital marketing in a fully coordinated way, producing strong results in a short timeframe.
  • Well-prepared press materials and a personalized approach to outreach built greater trust with both the media and gaming community.

Why WhitePress?

Our experience, strategic mindset, and professional tools enabled us to effectively support The End of The Sun on its journey toward release. Thanks to carefully planned actions, the game gained more visibility and strengthened its position in the eyes of players and industry media alike.